Reed Exhibitions | Business Development Group
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Reed Exhibitions Business Development Group - We Develop Business.

We focus on adding value for our exhibitors, attendees, conferees and partners through unparalleled resources and experience in the tradeshow industry. Some of our event management and production competencies include:

Strategic Orientation
Our approach is strategic, reflecting a long-range view of growth, industry relevance, and customer satisfaction. We create a dynamic plan for each event, updated each year, from which our tactical activities are drawn. Whether reinvigorating a mature event into a growth business, or launching a new event, we stay focused on the goals.

Exhibit Space, Advertising and Sponsorship Sales
Through a combination of telephone counseling, direct mail and personal sales calls, Reed’s domestic and international sales force sells events in harmony with the goals of our clients. We develop relationships with our clients to better understand their objectives and then create a tailored program – exhibit space, directory advertising, and/or sponsorship opportunities – to maximize visibility and success.

Event Marketing
Our Database Marketing and Prospecting Group offers a variety of sophisticated and cost-effective customer segmentation and analysis solutions to drive responses. Reed manages an in-house database of 1.6 million business-to-business customers. We provide on-demand access to the latest customer data, real-time marketing campaign execution, campaign performance analysis and list-related revenue opportunities.

In today’s technology-driven business arena, Reed’s 60+ live event websites provide timely and accurate information to our customers and the industry. Reed’s global-platform-based websites are produced and managed internally by a team of experienced professionals, ensuring the business advantage of real-time communication and updates.


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